Livarea

CLIENT

Livarea

YEAR

2016

Range of work

Art direction, branding, web design

DESCRIPTION

Livarea is a German online store selling premium Italian design furniture. I developed the whole branding concept and some initial website designs and micro interaction concepts. 

Initial design propositions

Initial design – the modernist approach

The logo concept development started with a clean, modernist form. It is based on two arches forming the letter L. I used the graphical representation of the door used on technical interior drawings as an inspiration. It seemed that this form corresponds pretty well with products offered by the brand.

Initial design – the elegant approach

Another explored direction was more sophisticated and elegant. The brand offers high–end, luxurious products with the highest level of aesthetics. I wanted the logotype form to represent this.

Final design

logotype

This sign and logotype combine simple modernism with sophistication. The logotype incorporates the elegance of classical capitals, the simplicity of clean-cut letters and some sexy curves. It creates minimalist, modern and unique identity.

the mark

The final mark is a loose interpretation of a window, symbol of home. Its proportions are well thought out so it creates a visual rhythm that can be used to support all of the brand’s visuals. Shapes inside the frame can be rearranged creating lots of variants sharing the same DNA.

Livarea

Website

I was also asked to design the website and basic interaction concepts. The prototypes I created lead the way for the web developers working on the site.

Livarea
Livarea